Meet Tricia Freire

Life helped Tricia Freire develop a razor sharp focus on achieving goals – mostly to prove others wrong. After learning that this seldom leads to one’s own satisfaction, she cultivated the methods that now help women visualize and attain the life of their dreams.

Patricia Freire was a woman with a keen focus on attaining her goals, long before rising through the ranks as a Global Communications Manager in a major pharmaceutical company. Only later in life did she realize that accomplishing more doesn’t always lead us closer to what is truly important in our lives.

Overcoming Labels

“Without realizing it,” reflects Tricia, “I spent a huge amount of energy achieving things to prove other people wrong. As a married ‘teenage mom’, people had all sorts of assumptions about the track my life was on, and I didn’t like being categorized like that.”

Her early marriage was quickly followed by a divorce that thrust mid-life issues upon a girl who had barely begun her life.

“Starting my own adult life while also raising my daughter,” she says, “meant that I had to believe in myself from day one so that I could focus on creating a solid foundation for the two of us.”

“Thankfully I learned to rely on other people when necessary instead of just going it alone. The great gift in that is discovering that receiving makes one appreciate giving all the more. I always found myself in a better place when I was receptive to generosity, and to this day it makes me want to help others whenever I can.”

Being the sole wage earner meant that her generous spirit would require some real-life backing.

“I became a real achiever. The problem was that what I was achieving wasn’t necessarily going to make me happy, just well accomplished; maybe respected; most definitely labeled as a reliable workhorse for my employer.”

Soon climbing in the corporate world, Tricia’s advancement, pay and bonuses all relied on pleasing others. She was recognized as an inspirational team leader, but global competition created the constant fear of downsizing, mergers, or layoffs. Soon Tricia found herself less in tune with her own dreams and desires and working hard just to maintain a life.

“With each success came more responsibility, a bigger work load, and 12-14 hour days,” she recalls, shaking her head. “One day I realized that my daughter would soon leave to college and we were steadily growing apart. That’s not what I wanted to be for my daughter, just a ‘good provider’.”

Will Love Find Me?

Add to this the fact that Tricia was trying to date and meet that special person throughout her entire career.

“What time was there for starting a new relationship?” she began to wonder. “Where was the energy for THAT supposed to come from when so many other things were competing for my time and attention? Plus, I was still bent on proving myself to everyone, and that flowed over into my relationships as well. It was a true recipe for disappointment.”

After a series of dating frustrations, Tricia elected to devote time to finding balance in her life so that she could focus on what was most important and what would actually make her happy.

“I started by letting go of all the attitudes that were driving me to attain goals that really had nothing to do with building a balanced and happy life. Today, I am able to enjoy who I am and believe that I am much more open and willing to attract good things into my life. This includes attracting a wonderful man to share my life with.”

Becoming Magnetic

“I believe strongly that we can and do master our own destinies,” states Tricia. “We don’t control everything – it’s not about control. It’s about opening up to possibilities, and focusing our mental efforts on where we want to be, what we want to attract 6 months, a year, 5 years down the road. It’s watching the windshield more than the rearview mirror.”

Throughout her career, Tricia had been putting this into practice, even helping others focus on their goals and aspirations.

“It turns out I had been ‘coaching’ people long before I heard of it as a career or profession. I was helping them attract their next promotion, draw closer to their next big career success, or ‘become magnetic’ as I like to say. Looking back, that’s the part that I enjoyed the most and excelled at in every position – connecting with people and helping them attain their best.”

Finding the Right Tools

Through careful research (like any good manager would do), Tricia sought out the Institute for Professional Excellence in Coaching (iPEC) and began to hone her skills using the most advanced methodologies and comprehensive training in the industry.

“Now I realize that even though success is a very personal journey, it doesn’t have to be a lonely one. That’s how I shifted my own trajectory, and it’s what I help clients do as well.”

“I constantly meet women who have shared so many similarities in their stories,” recounts Trish, “but all the while thinking that they are unusual in their struggles. It’s not so. We’re more alike than we can imagine. The key is never to lose hope and reconnect with what resonates within you, allowing life to lead you in the right direction.”

“Yes, it’s important to voice our challenges, but then we turn a new page in our life story, one that hasn’t been written yet. That’s where the fun begins, where the possibilities lie. That’s where the coaching relationship can really transform a life that is completely out of balance to one that is truly exciting to wake up to every day. The only question is whether we have the courage to do it.”

Education & Training

Bachelor of Science – Microbiology, Penn State
Certified Professional Coach (CPC) – Institute for Professional Excellence in Coaching (iPEC)
Energy Leadership Index Master Practitioner (ELI-MP) - iPEC